Nerdburn - Web application & graphic user interface design blog by Shawn Adrian

Web site design by Shawn Adrian & friends

5 Ways I Use Google Docs as a Freelance Web Designer

Posted April 26, 2009

I never intended to become an advocate for Google Docs, and I'll probably write web apps to accommodate my needs some day, but lately I've found myself using Google Docs every day, without ever intending to depend on it. As a freelance web designer, it's an excellent tool I use to operate my day to day business.

1 - Writing Blog Posts

I'm usually working on a number of blog articles at any given time, and with 3 different computers around my home and office, I used to get a little confused about what I wrote on which machine. I'd often end up with multiple versions of the same article on different machines.

Now, if I want to write a new article that I'm unlikely to finish in one sitting, I'll create a new document in Google and get to work.

2 - Sharing Quotes With Agencies or Other Designers

About 90% of my work comes from design agencies or other designers, all of whom maintain contact with their customers directly, so there's no need for me to produce my nice looking PDF quotes for them as they're going to put the number on their own letterhead anyway. I used to stroke my ego and deliver one anyway, waiting for the compliments from my peers on my lovely used of grid systems and typography on such a bland document, but nowadays I've settled into a more efficient routine with Google spreadsheets.

Whenever I'm asked by an agency or designer for a quote, I just create a new Google spreadsheet, get all the numbers and line items in there with a total, and then share it via email. They're free to modify it so that I can see the changes, and also to copy and paste the data into their own format. This allows the quoting process to be more collaborative and not so one sided.

3 - Maintaining an Ongoing List of Projects

Ok, I'll admit, I'm current writing a web app to replace this useful task, but a simple spreadsheet nails it pretty well in the meantime. Whenever I create a quote, I'll add that project and it's expected value to a Google spreadsheet that maintains an ongoing history of projects month by month.

This allows me to see a total of potential income for each month, compare it to previous months, and also to see after every month what percentage of potential jobs and payments actually came into fruition. This is helpful in determining how much I need to sell on a month to month basis to maintain a regular income.

4 - Personal Budgeting

This is closely related to the last item. I keep a list of my recurring bills in a Google spreadsheet, with totals that need to be paid from each account. For example, I use my Mastercard to pay for things like hosting, telephones, internet, and other automated payments, so my spreadsheet lets me know a minimum balance I need to maintain. I use my bank account to pay my rent, gas, food and other bills and my spreadsheet gives me an idea of how much I need to live on.

As an added note, I also use Wesabe to maintain a historical record of my spending on everything by tag. So I can add stuff like lattes, or movies to my Google spreadsheet to get an idea of what I'm likely to be spending the next month!

5 - Miscellaneous Spreadsheets

I've touched on this in some of the last items, but basically whenever I want to add anything and keep track of it, I create a new Google spreadsheet. It's become invaluable to me! For example, this month I've been planning to launch a creative shared space for tech freelancers in my city (Nanaimo), and I've kept a list of potential expenses, who wants to be involved, how much everyone will pay, and how much is left over.

Wrapping Up

So, there you have it. This is how I use Google docs to run much of my freelance business. Let me know if you have any other clever ideas by commenting below.

Ballpark Proves There's Room for Another Invoicing App

Posted April 11, 2009

Today I learned an interesting lesson I thought I'd write about. I signed up for Ballpark, the terrific new app from Metalab Designs in Victoria, right in my backyard, and was duly impressed. I, like many of you I'm sure, have thought about creating a new invoicing app but didn't for whatever reason. I figured, the market is too saturated - and with competitors like Freshbooks, Blinksale, Invoice Machine, and others, who's got room to make any money there?

Room For a New View

For many of us, cyberspace feels a lot smaller than it actually is I think. Every morning I roll over groggily to the sound of my iPhone's alarm, check my email, and then check my Twitter feed; I marvel at the new apps, designs, and blog posts that enter the world fresh that day. Then once I'm up I chat with the long time friends and co-workers I have on my IM lists, and the internet is a comfortable, familiar place. I have my own view of it.

The problem with this view is that it's a bit small. The internet is bigger than the little room I've carved into it. There are more viewers out there, more target markets, more people joining every day, and it's not slowing down any time soon.

Somehow I've had it in my mind that I can't build another invoicing app, because someone's already done it. I can't blog about that, someone's already said it. While I'm all for original content, fresh ideas, and innovation online, here's a valuable lesson for all of us out there with a killer app idea: Just because somebody has already done it, doesn't mean there's not room for you to do it again with your own unique flavor.

Ballpark isn't that different than Blinksale. It has it's own flavor and some additional features: Estimates and client interaction. Suddenly it's new, suddenly there's room in the market for another invoicing app. Not everyone is going to flock over there from Blinksale, and not everyone using Freshbooks is going to feel a little less fresh - there's room in the market for more, and that's the beautiful nature of the ever evolving internet we call home.

Just Do It

So, what's stopping you from bootstrapping your next web idea? My excuse it that I'm always busy with client work. I keep hoping some day I'll have a month of "free time" laying around waiting for me to rock out the next killer app. Looking back over the years, I've had the time, I just didn't take advantage of it. Sure, I designed a bunch of great client work, and I have a fantastic network of clients who constantly refer more work to me, but I'm sure they'll understand if I squeeze a bit of time in now and again for one of my own ideas. Heck, I bet some of them would even want in on the action.

Just do it - make the time, get your app out there, even if somebody's already done it. Metalab Design just proved it's possible, as have hundreds of other little agencies all over the world, probably in areas I've never heard of. What's happening in your back yard that could be happening in your basement?

Art vs. Design, Passion vs. Cash

Posted March 20, 2009

Over the last 3 months I've been struggling in my mind with the balance between doing what I love, and making a living as a responsible adult.

The 9 to 5 Dilemma

Back in January of 08 I joined up with the Viviti team as the only UI designer on board - it was fresh, exciting, and I told myself I'd give a year of my life to the project, 3 days a week. It's now 3 months over my 1 year deadline and I've only just put in my two weeks notice. Why did it take me an extra 3 months to get up the nerve?

There are things about a 9 to 5 that can be addicting - a regular paycheck, a fun group of guys to work with, a lack of real pressure, and the confidence that other people higher up than you are looking out for your well being. Basically, the need for comfort and stability is a huge draw.

This is a problem for me. I'm a designer because I'm passionate about design. I create because I am creative by nature. This is my passion, my life. When my passion is replaced with my desire for security and comfort, I'm letting go of a major part of what it means for me to be human.

It Goes for Freelancing Too

I'd love to say this is only a problem in the 9 to 5 world, but in my freelance life I can see it too.

I started around 15 years ago with teenage ideals - art for fun, rock'n roll, anti-establishment. I'd spend all night designing band posters, artwork for me, cruising for inspiration and being wow'd by the glorious, seemingly endless, vastness of the internet.

Fast forward all these years to now. I may still shave my head into a mohawk, cruise for inspiration and ride a skateboard - but the real evidence is where the majority of my time has gone; I've given the lions share of years to online banking and interface and web design for business, while half-sewn t-shirts lay in my closet, unused silk screens litter my house, unpainted canvas's beckon from the corner, and unexpressed creativity bubbles to the surface in my every day interactions.

I guess being an adult means I have bills to pay. I guess it means I want that car, bike, boat or house. I guess we all want our Starbuck's or Pete's a few times a week eh?

Finding a Balance

This isn't meant to be a complaint letter - I love my life, I'm happy with what I've achieved and who I am - but there's definitely room for growth.

Think about where you're spending the majority of your time. Think about what your passions are. Why did you get into this work? If your time spent isn't lining up with your passions, it may be time to make a change. I don't necessarily mean doing anything as drastic as quitting your job - but make the time to create what you love, for the sake of being creative.

In Closing

There's a fine balance between living and loving, and in this next chapter of my life I intend to get closer to it. What do you think?

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About The Author

Shawn is a 27 year old freelance graphic and web application designer near Vancouver, BC, Canada.
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